Senior Executive – Growth Marketing

About the role

Senior Executive – Growth Marketing Work Location: Pune Work Mode: In Campus / Hybrid Roles & Responsibilities Demand Generation & Pipeline Growth • • Plan and execute marketing campaigns to generate qualified leads and support revenue growth. • Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms. • Support lead nurturing initiatives and improve marketing-to-sales conversion. • Work closely with the Sales team to align campaigns with business objectives and pipeline targets. Content & Brand Marketing • • Develop high-quality marketing content including: • Case Studies • Customer Success Stories • Blogs • Whitepapers • Product Brochures • Presentations • Thought Leadership Articles • Translate technical product capabilities into compelling customer-focused messaging. • Ensure consistent brand positioning and communication across all channels. • Support brand-building initiatives to strengthen Unbox Robotics' market presence. Digital Marketing • • Manage website content and SEO initiatives. • Execute and optimize digital marketing campaigns. • Monitor website traffic, engagement, and campaign performance metrics. • Identify opportunities to improve inbound marketing effectiveness and lead acquisition. Events & Industry Outreach • • Coordinate participation in trade shows, industry conferences, customer events, and webinars. • Manage pre-event planning, event execution, and post-event follow-up activities. • Support PR initiatives, media engagement, and industry outreach programs. • Develop event-related marketing collateral and communication materials. Marketing Operations & Analytics • • Track campaign performance and key marketing KPIs. • Measure marketing contribution to sales pipeline and business growth. • Maintain marketing assets, collateral, and campaign documentation. • Coordinate with external agencies, designers, content creators, and marketing partners when required. • Prepare reports and dashboards to evaluate campaign effectiveness and ROI. Requirements Must Have • • Strong understanding of B2B marketing and enterprise customer journeys • Proven experience in demand generation and lead generation campaigns • Excellent content writing, communication, and storytelling skills • Experience managing digital marketing channels and campaigns • Strong project management and stakeholder management abilities • Analytical mindset with the ability to interpret campaign data and drive improvements • Ability to independently manage multiple marketing initiatives Good to Have • • Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries • Familiarity with CRM and marketing automation platforms • Exposure to SEO, paid campaigns, marketing analytics, and performance marketing • Experience supporting enterprise sales cycles and account-based marketing initiatives • Exposure to international markets and global marketing campaigns Eligible Candidates Desired Qualification • • Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field • MBA in Marketing or Business Management is preferred Work Experience • • 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions We Value • • Ownership and accountability • Strong execution capability • Creativity backed by data-driven decision making • Curiosity and willingness to learn technical products • Ability to work in a fast-paced startup environment • Collaborative mindset and cross-functional partnership • Continuous learning and growth orientation Work Location: Pune Work Mode: In Campus / Hybrid Salary Range: Competitive Salary