Growth Marketing Lead (Programmatic & Video)

About the role

• Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth • Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve • Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel • Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes • Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings • Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning • Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation Benefits • Medical, dental & vision • Generous vacation • Spring Health & Calm • Year-end company shutdown • Milk Stork for nursing parents • In-office days, lunches & offsites • Commuter benefits • 4 fully remote weeks • Carrot Fertility benefits • Generous parental leave