Personal Brand Lead

About the role

Here at Humanoid, we believe in a future where robots amplify human potential. That’s why we’ve set out on a mission to build the world’s most capable, commercially-scalable, and safe humanoid robots. We’re bringing that mission to life with HMND‑01 - our rapidly developed humanoid platform being deployed in real industrial environments - and we’re growing the team to take it even further. ABOUT THE ROLE We're hiring a Personal Brand Lead for our Marketing team based in London. WHAT YOU’LL DO: - Develop and execute a comprehensive personal brand strategy for the founder; - Build and maintain strong relationships with media, journalists, and influencers; - Secure interviews, features, and bylined articles in relevant media outlets; - Oversee creation of content such as articles, social media posts, speeches, and thought leadership materials; - Identify and arrange speaking opportunities at conferences, forums, and industry events; - Prepare the founder for public appearances and media interactions; - Monitor and manage the founder’s public image and reputation; - Lead social media strategy and ensure consistent, authentic messaging across platforms; - Track performance metrics and adjust brand development strategies based on insights WHAT WE'RE LOOKING FOR: - More than 5 years of relevant experience in managing the personal brand of a high-net-worth individual and/or public figure (e.g., personal brand manager, celebrity producer, agent, press officer, PR lead, or similar). - Extensive network of Tier-1 and Tier-2 media contacts, event organizers, and bloggers (investor connections are a plus) across the tech, AI, and robotics sectors in the USA, UK, and Europe. - Excellent interpersonal skills. - Ability to perform well under pressure and tight deadlines. WHAT WE OFFER - Competitive equity: stock options with meaningful upside as we scale. - 30+ paid days off, including 23 days of annual leave, all UK bank holidays, and additional company closure days (including Christmas–New Year shutdown). - Private healthcare, including virtual and in-person care. - Pension scheme with 8% total contribution (5% employee, 3% employer) on full earnings. - Free daily breakfast, catered lunch, and snacks in-office. - Work at the frontier - collaborate daily with world-class engineers, researchers, and product experts building the next generation of AI and humanoid robotics. - Real ownership - direct access to founding leadership, meaningful input on product direction, and the ability to drive key initiatives from day one.