Senior GTM Strategy Manager

About the role

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel’s Education products • Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement • Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products • Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals • Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics • Establish operating rhythms, metrics, and systems — including AI-driven automation — that improve accountability and turn one-off wins into repeatable processes • Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders